Incorporating a contact form on your website is not only an important thing to have for your users, but it’s a good tool for you and your business for optimizing your website for conversions. Including a contact form on your website gives your customers a chance to ask you further questions about the products and services you may provide. It gives them a chance to reach out to you and it shows that they are interested in whatever it is that your business has to offer. Many contact form creators allow you to customize it by letting you ask specific questions and receiving contact information from the customer.
By increasing your contact form conversion rate, it can mean big news for your company. You want your conversion rate to go up because the higher your numbers are the more people who are visiting your site become paying customers and return to your site time after time. There are some easy ways to increase the conversion rate of your contact form by following a few simple guidelines.
– Try to make your form have as little fields as possible. Customers don’t want to spend a lot of time filling out a form. The odds are in your favor that if your form is shorter then more people will fill it out. Ask the necessary questions that you really need to know the answers to. Leave an area for them to fill out if they have any questions or comments about any of your products as well.
– Make your contact form user friendly and give them a reason to trust you. Customers who fill out this form are giving you personal information and by you letting them know that you are there to help them with problems and questions is a good way to build that trust even more. Give them the reassurance that their information is private and not shared with anyone else.
Optimizing your contact forms can lead you to more business and increase the number of customers who return to your site. Testing your forms often to make sure they are working can also help your conversion rate. If your forms are broken, that means no one is filling out your form at all and your numbers will drop. To learn more about making your contact form conversion friendly visit Windy City Web Designs or even contact us!
